Another sceptic ?

http://www.coachcalorie.com/food-advertising-tricks/

this is another good link if you're sceptical about the claims of some (? all) of the big food manufacturers.

Personally I just try and minimise the amount of dog shit ingredients I eat.

More mis-leading terminology.....

Ok, so I don't post new stuff here often enough.

Sorry, but its hard to find the time to post, let alone doing the research, etc.

Hence the occasional nature of updates. Not that it doesn't remain one of my "soap box" subjects, but in truth, "big food" continues to use confusing terms, descriptions and other literary and pictorial devices (IMO lies) to convince you to put your money in their wallet.

Now a relatively new (here in the UK anyway) are PDO's and PGI's (protected designator of origin and protected geographical indicators).

These terms emanate from the EU, in theory to protect "heritage" products from unfair competition. I seem to recall, the idea being based on the "AOC" accreditation used in France.

In truth, the French system is much more strict, than the criteria applied to PDO'S and PGI'S. They say where it can be made to use a given name, as well as, in most cases, the ingredients that can be used and where the ingredients must come from (I have a notion that there might be some "scope" for variation, with some products, but to my line its the best of a bad bunch).

Whereas, PDO'S must be made in the accredited area, though there seems nothing to say that the ingredients must be source there. PGI'S are even more "woolly".

I've just seen a tv programme that used the analogy of the "Cornish pasty" to highlight the rather strange way this kind of shit is worked out.

The presenter used a chap who works in a pub on the Devon/Cornwall border. He made one pasty on the cornish side of the border, with internationally source ingredients, and the same recipe, but with ingredients source entirely from Cornwall, on the Devon side of the border.

So which one can legally be called a "Cornish" pasty ? Well the one made on the cornish side of the border of course. What are you ? Stupid ?...... Seriously though, the tv programme people then conducted a rather unscientific taste test in the pasty makers pub, to find that all the people did select the pasty made in Devon with Cornish ingredients as their favourites.

Now this example just shows that while the PDO/PGI scheme was brought in with good intent, the compromises made to try and keep everyone happy are just that. Compromises, mainly to help business, which will still leave many consumers confused, yet paying more for that confusion, as these products will most likely, be sold at a premium rate.

The consumer gets poorer, while business gets richer. So no surprise there then eh!........